Category: Built environment
Co-creating future customer experience and loyalty cards
As part of different loyalty schemes and programmes, huge amounts of data are gathered each and every day to monitor people and their behaviour. At the same time, people are starting to understand the huge value their data poses to retail business, wanting more control over of what is being collected, shared and how. On the 4th of December, Forum Virium Helsinki organised a workshop which discussed future customer experience and loyalty cards from the perspective of MyData. The workshop brought together 30+ professionals interested in retail and MyData. Via inspirational talk from researcher Kai Kuikkaniemi (HIIT), we first explored the>>>
Sustainability pioneer from Budapest
Réka Tóth, 28, sits in ASCHAN café Helsinki, and fills our booth with laughter. “Most people went to Valencia! But to me this project sounded so appealing that I was not concerned about the weather,” she smirks. Réka is in Helsinki as part of the Climate-KIC Pioneers into Practice programme. She has travelled all the way from Hungary to spend a month analysing smart city indexes and sustainability issues in Kalasatama, especially the new Sompasaari area.
Kalasatama becomes the Smart City district of Helsinki
In autumn 2013, Helsinki launched the Smart Kalasatama project, which aims to make Kalasatama a model district for intelligent city development – Helsinki’s very own Smart City district. The area is being developed flexibly and through piloting, in close co-operation with residents, companies, city officials and other stakeholders.
Co-creating future customer experience and loyalty cards
As part of different loyalty schemes and programmes, huge amounts of data are gathered each and every day to monitor people and their behaviour. At the same time, people are starting to understand the huge value their data poses to retail business, wanting more control over of what is being collected, shared and how. On the 4th of December, Forum Virium Helsinki organised a workshop which discussed future customer experience and loyalty cards from the perspective of MyData. The workshop brought together 30+ professionals interested in retail and MyData. Via inspirational talk from researcher Kai Kuikkaniemi (HIIT), we first explored the>>>
Sustainability pioneer from Budapest
Réka Tóth, 28, sits in ASCHAN café Helsinki, and fills our booth with laughter. “Most people went to Valencia! But to me this project sounded so appealing that I was not concerned about the weather,” she smirks. Réka is in Helsinki as part of the Climate-KIC Pioneers into Practice programme. She has travelled all the way from Hungary to spend a month analysing smart city indexes and sustainability issues in Kalasatama, especially the new Sompasaari area.
Kalasatama becomes the Smart City district of Helsinki
In autumn 2013, Helsinki launched the Smart Kalasatama project, which aims to make Kalasatama a model district for intelligent city development – Helsinki’s very own Smart City district. The area is being developed flexibly and through piloting, in close co-operation with residents, companies, city officials and other stakeholders.